Marking Deals as Won or Lost

Close a deal by marking it as won or lost and recording the outcome.

What this does

Closing a deal records the final outcome. Won deals contribute to your revenue figures. Lost deals help you analyse why opportunities didn't convert.

When to use it

Mark a deal as won when you've received a commitment or payment. Mark it as lost when the opportunity is no longer viable.

Step by step

  1. Open the deal you want to close
  2. Click Mark as Won or Mark as Lost
  3. For won deals:
    • Confirm the final value
    • The deal moves to the Won column
    • If Accounting is connected, an invoice is created automatically
  4. For lost deals:
    • Select a Loss Reason (e.g. price, timing, competitor)
    • Add optional notes explaining why
    • The deal moves to the Lost column
  5. Click Confirm

Tips

  • Won deals with Accounting integration auto-create a customer and invoice
  • Review lost deal reasons monthly to spot patterns
  • Closed deals can be reopened if circumstances change
  • Your conversion rate is calculated from won vs total closed deals